Services

MediaPower offers superior service, bringing a huge database of information and knowledge to the table. Simply put, we forgo the guessing game of media buying in favor of science.

MediaPower views every client as an individual. We truly want to build a campaign around your goals and ideals. We understand that every campaign is unique, offering the opportunity for fresh ideas and tactics. Distilling those ideas and goals into a complete, successful campaign is our ultimate goal.

The process begins with detailed analysis of our vast database of information, as we call upon ten years of buying experience and performance trends. This invaluable tool, unique to MediaPower, provides you with direction, outlining realistic goals as we take the campaign into the initial test phase. As your product is rolled out, we will combine the test results with the database to refine your focus.

Here at MediaPower, we’re not just media buyers; we’re a full-service team. We’ll negotiate the best possible rates on the stations identified in the plan. We’ll coordinate the trafficking and tracking of station compliance. We’ll provide daily profitability reports, as well as media updates, so that you’ll know when and where your show is airing. We’ll make daily adjustments to the media schedule to react to the current results. We’ll coordinate videotape shipping to the stations.

Relationships make a difference. It’s credo we adhere to in all aspects of the business. Our team’s symbiotic relationship with stations helps keep us in the know, not only if a campaign is doing well, but if it is struggling. This arrangement will often allow us to find better rates or attain bonus airings to give a failing effort a second wind.

In addition to the manpower, we have the hardware. We’ve developed our own software for media buying, requisite with all the features to accommodate our unique way of doing business. It is through this software that we are able to draw upon our database in ways other companies can only dream about.

Finally, the MediaPower Difference is about service. Our business begins and ends with it. Our commitment to it has rewarded us with a long, successful history in direct response. We know that you’re displeasure is also our failure.