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Process

Whether your campaign is little more than an idea, or even if you’ve been managing your product for years, MediaPower’s Media Buying division can help. Our wide ranging services are housed under one roof, which means that no matter where you are, we can move in swiftly to take over the heavy lifting.

Step 1 – Evaluation.

Do you have an infomercial? If so, great. If not, our Media Buying services can link up with our new product specialists to help you get started and on to step 2.

Step 2 – Strategize.

Your infomercial is complete, now what? If you’ve been buying your own media and running your own infomercial our media team will look at previous airing data and start developing a brand new campaign. If you’re new to the game our team will begin to research our own substantial database to create the right approach for your product.

Step 3 – Plan Presentation.

Detailed to meet your budget and goals, a media buying plan is developed and presented to you. We will show you how your money is being spent and why. We’ll even use our airing history and relationships with stations to project results.

Step 4 – Implementation.

Our team will keep you informed with tracking and daily updates. If necessary we’ll tweak the campaign to maximize effectiveness.

Step 5 – Results.

MediaPower will provide you with detailed analysis comparing your original plan to its accumulated results. We’ll determine profitability, offer recommendations and point your campaign in the direction of success. Ultimately, your satisfaction will be the end result.